AVEDA CALLS HALT TO "INDIGENOUS" TRADEMARK

Estee Lauder's Aveda has announced plans to discontinue its Indigenous line of body care products to demonstrate its support and respect for native people. Production of the three products in the line (a hair and body cleanser, massage oil and aroma candle) has halted following a meeting between Aveda and representatives of American and Australasian indigenous people.

The company will also abandon its Indigenous trademark, although it will continue in its existing indigenous partnerships. These were set up to use the traditional knowledge of such people and raise consumers' awareness about it.

Source: Cosmetics International Cosmetic Products Report, Nov 2003 v18
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