The Office of Career Counseling
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Advertising and Public Relations Resources
Wetfeet, Vault, and Spotlight on Careers all have excellent guides to careers in advertising and public relations. To access these sites log into the Route 2 System.
Advertising
- Advertising Education Foundation - AEF provides educational content to enrich the understanding of advertising and to expand and elevate the advertising discourse... on-campus... in our society... and in the industry.
- AdWeek - A must read for current news and events in the advertising industry.
- Advertising Age - Another must read magazine that reports on news, analysis and trends in advertising, marketing and media.
- Creativity - A monthly magazine published by Ad Age that covers all things creative in advertising and design.
- American Advertising Federation (AAF) - A national association for professionals in advertising, the AAF offers student affiliated memberships, scholarships, industry mentors and more. Consider starting an AAF chapter at Williams!
- American Association of Advertising Agencies (AAAA) - A national trade association representing advertising agencies across the United States.
- The Buzz Bubble is a video interview podcast show where we interview the thought leaders, and most creative minds in advertising and marketing. This is the brain child of host Kevin Kelly, President of BigBuzz Communications.
Public Relations
- O'Dwyer's PR Firm Rankings - Includes bios of the ranked firms plus a link to O'Dwyer's PR firms database.
- O'Dwyer's Public Relations News - The Inside News of Public Relations and Marketing.
- All About Public Relations - A wonderful site that provides a wealth of knowledge about careers in PR!
- Public Relations Society of America - The world’s largest organization for public relations professionals.
- PRWeek (Print copy available in the OCC) - The leading trade publication for the public relations and communications industry.
Robin counsels students interested in business, consulting, finance, advertising, public relations, and publishing. She also directs the school’s on-campus recruiting program.